EMBARK
The Indian fragrance brand, Embark, partnered with Studio Glyph to launch their refreshingly distinct range of fragrances. The challenge here was to take a ready product and mould it into a brand with a voice. How do you sell something brand new to a target audience that is well aware of its likes and dislikes? After thorough research, we developed a brand story and devised a launch strategy that communicates the brand values directly to their audience. We conceptualised and art directed a fun shoot which translated into a bold film along with a print campaign. The campaign line, Own Your Own, defines a young, confident and opinionated group of people who aren't afraid to express themselves, their true selves. The communication was successfully extended to their digital platforms and retail POS across India.
BRAND VIDEO
PRODUCT SHOOT
PRINT CAMPAIGN
WEBSITE
